LW Banner Lumify Group Appoints Dedicated General Managers to Drive Expansion and Soft Skills Integration

Lumify Group Appoints Dedicated General Managers to Drive Expansion and Soft Skills Integration

July 30, 2024

Lumify Group has appointed dedicated general managers as part of a strategic realignment to optimise growth and performance. The company, formerly known as DDLS, has grown into a multi-faceted organisation.

Sydney, Australia – 30 July 2024 – Lumify Group, Australasia's largest provider of corporate ICT, soft skills and digital skills training, today announced its strategic realignment designed to optimise growth and performance across its expanding portfolio. The initiative follows a seven-year period of significant expansion during which the company evolved from a single entity in Australia (formerly known as DDLS) to a multifaceted organisation operating under the Lumify Group umbrella.

LG Feature Image Lumify Group Appoints Dedicated General Managers to Drive Expansion and Soft Skills Integration

To ensure robust leadership and strategic direction, Lumify Group has made several pivotal executive appointments:

  • Integration of Soft Skills into Lumify Group: Denise Farrell, will lead the integration of EdventureCo’s Soft Skills businesses, Plain English Foundation (PEF) and ENS, into Lumify Group in her new role as General Manager of Soft Skills. This unification aims to align leadership and strategic vision across both digital and soft skills, creating a cohesive approach to training and development. Denise’s expanded role builds on her strong performance in the past 12 months as General Manager of PEF.

  • General Manager for Lumify Work Australia: Peter Clark has been appointed as General Manager of Lumify Work Australia, leveraging his proven success within the organisation to drive further growth. Peter, previously served as Head of Operations, bringing a wealth of experience to his new role.

  • General Manager for Nexacu: To support the increasing demand for end user applications such as Microsoft Excel, PowerBI and Adobe Indesign, Lumify Group will consolidate Nexacu and City Desktop Training into an independent business unit, with Ayisha Tufail appointed to the role of General Manager of Nexacu. Ayisha has been the Acquisition Manager for Nexacu and Lumify Work for over four years, demonstrating proven sales success. This strategic move underscores Lumify’s commitment to tapping into the burgeoning demand for end user applications, and Ayisha’s expertise will be crucial in fostering growth and ensuring these brands continue to thrive independently.

With the integration of the PEF and ENS businesses under the Lumify Group, the portfolio now includes the full spectrum of digital and soft skills training. This strategic realignment provides a strong platform for the company to continue its expansion into FY2025 and beyond.

The new executive appointments aim to optimise leadership and direction, ensuring sustained growth and performance, as well as positioning the Lumify Group as a leading provider of digital and soft skills training.

"We are thrilled to announce these strategic appointments across the team including the recent launch of our new standalone business division focused on digital solutions. These developments mark a significant milestone in our journey of growth and innovation. As we embark on a new financial year, we are looking forward to executing on our long-term vision and continuing the remarkable growth we've seen over the past seven years. We are keen to explore all the opportunities the new financial year will bring," said Jon Lang, CEO of Lumify Group.

For more information on Lumify Group’s network of brands and learning solutions, please visit the website at https://lumifygroup.com/.

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About Lumify Group


Lumify Group is Australasia's largest provider of corporate ICT, soft skills and digital skills training. For more than three decades, Lumify Group (formerly DDLS) has been helping organisations and people across Australia, New Zealand and the Philippines. As the preferred training partner of the world’s leading technology vendors, Lumify Group creates best-in-class, vendor-certified learning experiences for its students and customers across a vast and ever-growing range of topics and courses. Through its core brands - Lumify Learn, Lumify Work, Lumify People, Nexacu and City Desktop Training, ENS and PEF – it can deliver the full spectrum of IT and soft skills training.

For more information, visit the website at www.lumifygroup.com.

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Christopher Zahn
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